I recently read about the Mississippi bubble of 1717-19 [https://en.wikipedia.org/wiki/Mississippi_Company] in Charles Mckay's Extraordinary Popular Delusions and the Madness of Crowds [https://www.amazon.co.uk/dp/B075R6RV2N/]. That bubble along with the others detailed in

> [...] in many areas of life, incompetent people do not recognize—scratch that,  cannot recognize—just how incompetent they are, a phenomenon that has  come to be known as the Dunning-Kruger effect [http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect].  Logic itself

The most interesting thing I read today was Kevin Simler's blog post on how advertising works [https://meltingasphalt.com/ads-dont-work-that-way/]. My biggest takeaway was about how ads work by creating common knowledge in a community rather than simply advertising to an individual:

This article [https://www.saturdayeveningpost.com/2013/03/how-doctors-die/] on how doctors face terminal illnesses was fascinating. Most medical professionals, when diagnosed with a terminal illness, chose not to prolong their lives with invasive surgeries and treatments that would leave them permanently bedridden. They